Media 2020-04-26T11:00:00Z
2019 Digital Trust Enterprise Edge Report_4x3

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-04-26T02:00:00Z
influencer marketing

INFLUENCER MARKETING 2019: Why brands can't get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens

Business Insider Intelligence explores how influencer marketing is maturing, and how brands can effectively navigate a changing and expanding market.
Media 2020-04-25T22:00:00Z
E Sports_4x3

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-04-25T14:10:00Z

The top 9 shows on Netflix and other streaming services this week

The most in-demand streaming shows this week include Netflix's "Tiger King" and Disney Plus' "Star Wars: The Clone Wars."
BI Prime Advertising 2020-04-25T13:00:00Z

BuzzFeed CEO Jonah Peretti faces his toughest leadership test ever as coronavirus slams his already-injured digital media company

Digital media had been consolidating before the pandemic, and the economic downturn could accelerate that trend.
Media 2020-04-25T03:00:00Z

8 TV & video marketing trends you should know before advertising in 2020

As traditional TV viewership declines, people are watching more TV than ever on newer devices - phone, tablets, computers and connected TVs. See the 8 video marketing trends you need to know in 2020 to better reach your customers for less.
BI Prime Advertising 2020-04-24T19:58:00Z

Digital ad firm GumGum just raised $22 million, and now it's laying off 25% of its staff

GumGum raised $22 million in Series D funding in February, and CEO Phil Schraeder said the layoffs were meant to help weather a volatile ad market.
BI Prime Advertising 2020-04-24T18:34:00Z

Inside State Farm's pivot to cranking out a buzzy ad for ESPN's hyped Michael Jordan documentary amid a live sports shutdown

It scrapped a live shoot and a red-carpet event and threw together a campaign featuring archived footage of ESPN anchor Kenny Mayne in a few weeks.
BI Prime Media 2020-04-24T17:36:19Z

Ad spending data reveals how streaming TV services like Netflix and Disney are changing their marketing tactics

Newcomers Quibi, Disney Plus, and Apple TV Plus are trying to buy their ways into viewers' consideration sets, as Hulu, Amazon boost ad spending.
Media 2020-04-24T17:04:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-04-24T16:39:13Z

The top 7 movies on Netflix this week, from 'Despicable Me' to 'The Green Hornet'

The most popular movies on Netflix this week include "The Green Hornet," "The Willoughbys," and "Despicable Me."
BI Prime Advertising 2020-04-24T16:30:44Z

The coronavirus pandemic is hobbling Edelman's race to become the world's first $1 billion PR agency

The firm lost a key Samsung account but said it continues to invest in creative, research, experiential, and digital.
Media 2020-04-24T14:59:00Z

NBCUniversal expanded its shoppable ad offerings with Checkout

NBCUniversal is launching an extension of its shoppable ad offerings so users can complete transactions without having to go to the brand's site.
Finance 2020-04-24T14:41:15Z

AT&T CEO Randall Stephenson is retiring, and COO John Stankey will replace him

John Stankey will take over as CEO of AT&T on July 1. Randall Stephenson will serve as executive chairman of the board.
Media 2020-04-24T14:03:00Z

Connected TV Trends 2020 Roundup

Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
BI Prime Finance 2020-04-24T13:25:33Z

Gannett owes a hefty interest payment to private-equity giant Apollo in 2 months. It's just one of the world's biggest newspaper publisher's many mounting problems.

The publisher of USA Today and hundreds of other newspapers owes private equity giant Apollo hundreds of millions of dollars in a few months.
BI Prime Media 2020-04-24T12:15:00Z

Influencers describe what it's like to use Community, the invite-only marketing app that lets them text message with their fans

Business Insider spoke to influencers testing out Community's app to learn more about the invite-only platform.
Media 2020-04-24T10:02:00Z

THE RISE OF AMAZON ADVERTISING: This is exactly what Amazon is doing to siphon billions of ad dollars from Google and Facebook and why brands love it

Business Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.
Media 2020-04-24T06:02:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Media 2020-04-24T00:03:00Z

THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like

This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
BI Prime Media 2020-04-23T21:08:00Z

Insiders share how the NFL draft and other live events are adapting to remote production, as the industry scrambles to create compelling virtual experiences for fans

Entertainment and events insiders, from lawyers to studio executives, share the trends emerging from live event shutdowns.
Media 2020-04-23T20:02:00Z

The Stories Slide Deck: How Stories stack up across social platforms

Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
BI Prime Advertising 2020-04-23T19:42:55Z

'Such a clusterf--k': Advertising and PR agencies say they've struggled to get coronavirus stimulus loans as jobs hang in the balance

Execs blame big banks and the federal government, saying the ad industry may face another reckoning when the loans expire in July.
BI Prime Advertising 2020-04-23T19:12:20Z

An ESPN exec explains how the sports network is pitching advertisers in the absence of live sports like NBA and MLB games

ESPN and ABC are filling air time with programs like the NFL Draft, documentaries, and replay games.
Executive Lifestyle 2020-04-23T18:13:00Z

'New York City is my home': Influencers share why they're riding out the pandemic in the epicenter of the coronavirus as others flee

Several New York City-based influencers said staying is part of their responsibility as an influencer and that it brings normalcy to their families.
BI Prime Media 2020-04-23T16:12:00Z

The winners and losers among 11 Disney businesses, as its credit rating takes a hit over park closures and production shutdowns

The biggest hit to Disney's valuation came from its theme parks. The analysts are expecting no park attendance for the rest of Disney's fiscal year.
Media 2020-04-23T15:06:00Z

Netflix more than doubled its subscriber growth expectation for Q1

Netflix added a record 15.8 million subscribers in Q1 of 2020, more than doubling its initial estimates of 7 million subscribers.
Media 2020-04-23T15:04:00Z

AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion

This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
BI Prime Media 2020-04-23T13:49:00Z

Quibi just lost another high-profile exec a few weeks after launching. Here are the 13 power players who bet on the startup's vision of changing mobile video still there.

Quibi has recruited some notable Hollywood and Silicon Valley alum but also had some high-profile departures ahead of and after its launch.
BI Prime Advertising 2020-04-23T12:55:00Z

Streaming TV viewing is exploding — here's why Hulu and Roku may not be able to cash in

It's hard to unwind advertisers' contracts with TV networks and replicate traditional television's scale elsewhere.
BI Prime Media 2020-04-23T12:52:00Z

Some YouTube creators say their ad rates have dropped sharply in recent weeks and increased views haven't made up for the loss in income

YouTube creators are experiencing a decline in direct ad revenue in response to shifting advertising budgets amid the coronavirus pandemic.
Media 2020-04-23T12:08:18Z

YouTube ad rates drop for creators, how TikTok launched a music artist's career, and inside FaZe Clan's mansion

This week's rundown includes the 18 most powerful esports organizations and how TikTok can kickstart your music career.

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
Media 2020-04-22T19:58:00Z

Rupert Murdoch and his son Lachlan are giving up their Fox salaries in a bid to prevent layoffs

Fox's Rupert Murdoch and Lachlan Murdoch are giving up their salaries in an effort to save the media giant enough money to prevent layoffs.
Media 2020-04-22T17:36:09Z

12 movies on Netflix that critics think are terrible but audiences can't get enough of

We've been keeping track of the most popular movies on Netflix for the past month. Here are the worst ones, according to critics.
Executive Lifestyle 2020-04-22T17:04:00Z

Meet the Cuomo family, the New York political dynasty that's become the face of America's response to the coronavirus pandemic

The Cuomo family has produced two New York governors, a primetime news anchor, a doctor, and several lawyers.
Executive Lifestyle 2020-04-22T16:31:00Z

A family feud over a $400 million trust fund, a massive fortune that left one heiress with an inferiority complex, and a sprawling media empire. Meet the Disney family.

Most of the Disney family members have stayed out of the business and have collectively donated millions to charity.
BI Prime Media 2020-04-22T14:56:17Z

A media company explains how it's gotten attention on TikTok with music, employee personalities, and lo-fi production

Business Insider spoke to the CEO and marketing lead at The Infatuation to learn more about the publisher's TikTok strategy.
Executive Lifestyle 2020-04-22T14:56:10Z

'WHAT THE ACTUAL F***?????': Heiress Abigail Disney slams company for furloughing workers but protecting shareholder payouts and executive bonuses

Abigail Disney slammed the company's decision to furlough employees without first canceling plans to pay dividends and executive bonuses.
Media 2020-04-22T14:54:00Z

Spotify took first place in brand intimacy among US consumers

Spotify's personalization and social features fueled it to the No.1 spot on brand intimacy –– and that high user trust could attract ad dollars.
Tech 2020-04-22T14:18:06Z

Cash is nice in a crisis, but Netflix is stockpiling content

This week in Trending, we get a peek at internet companies' resilience in the face of a pandemic, as well as a toothbrush startup's dental dreams.
BI Prime Media 2020-04-22T13:41:00Z

Netflix's unscripted hits 'Love Is Blind' and 'Tiger King' helped drive a huge spike in subscribers. Meet the exec behind these breakthroughs.

Netflix's Brandon Riegg, who oversees nonfiction series and comedy specials, is taking shots all over reality TV, from docs to dating shows.
Media 2020-04-22T13:01:00Z

These are 10 of the most impactful slides from Netflix's groundbreaking culture deck

BI Prime offers a look at 10 of the most impactful slides from the Netflix culture deck that break down its management and cultural philosophy.
BI Prime Advertising 2020-04-22T12:31:30Z

The CEO of McCann Worldgroup, one of the world's biggest ad agencies, says the coronavirus will change everything from real estate to awards shows

Harris Diamond said the pandemic has led McCann to reconsider its spending and place greater focus on things like HR, IT, and legal services.
Media 2020-04-22T11:01:00Z

The Brand Investment in Esports Report

Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Media 2020-04-22T03:00:00Z

THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format

Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
Advertising 2020-04-21T20:33:36Z

TikTok is having a moment, but business success isn't guaranteed

TikTok's audience and ad growth will depend on how sticky it will be with often-fickle users and creators.
Media 2020-04-21T19:22:15Z

Netflix demolished growth targets in Q1 with 15.8 million subscriber additions, nearly doubling Wall Street's estimates

Netflix kicks off media earnings on Tuesday, and Wall Street analysts are expecting social distancing to help boost subscriber growth.
Media 2020-04-21T18:50:00Z

Hulu's 35 notable original TV shows, ranked from worst to best by critics

With "The Handmaid's Tale," acclaimed comedies, and FX programming, Hulu has a stacked lineup of originals.
Media 2020-04-21T17:56:40Z

How to get HBO Max for free if you're an AT&T customer on certain plans

WarnerMedia's upcoming streaming competitor, HBO Max, launches on May 27 for $14.99 a month — unless you're an AT&T customer on some plans.
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